INTELLIGENCE for crypto exchanges

Turn market momentum into trading volume

Crypto briefs on what's moving markets, how your products fit, and compliant messaging to help drive volume.

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how it works

One narrative. Every channel. No delays.

When markets move, we send you the prevailing narrative to show your customers which of your products can help seize the opportunities.It's timely, ready-to-use, compliant messaging for every team.We give you the story. You control the execution.
Your teams messaging moves as one.

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why us? because we're you

Built by industry insiders who've lived this problem

We've been there… scrambling when bitcoin drops 12% and five teams saying three different things (at the same time, across multiple channels).As former product marketers for one of the world's largest crypto exchanges, a proprietary trader, and a crypto media editor, we’ve traded the volatility. We’ve written the headlines. Managed the messaging. Navigated compliance.We built this system for some of the world’s largest crypto exchanges to increase trading volumes. It did, because professional traders know what crypto customers want to know, and product marketers know how to align products to market moments (because we've done both jobs).MarketsDesk™ exists because we know what exchanges need when markets move, so we built the system we wish we'd had.

The chaos when markets move

Bitcoin's down 12%. Nobody internally (really) knows why. Your marketing team trawls headlines for an angle (read: asks AI). The email team says one thing, socials say another. Compliance flags both.The deeper problem: not every team knows how to decipher the move, or which of your products align to the moment.So teams default to the same playbook. "Trade spot. Explore futures." Safe. Generic. Forgettable.Hours later, you publish. But competitors already seized the moment, and now leading the narrative.

the problem

Every crypto marketing team faces this:

Markets move fast. Decoding why a narrative matters takes expertise most teams don't have time to develop. Knowing which products connect to the moment requires intelligence that's often siloed or missing.The result? Surface-level messaging. No depth. No connective tissue between what's happening and what you offer right now.